Content marketing on the marketplace
On marketplaces, the buyer does not contact the product directly — he sees only the product card. The more useful information in the card, the higher the likelihood that the buyer will be interested and make a decision in your favor.
What should be on the product card?
The first thing that marketplaces pay attention to is a photo of the product. It should be of high resolution, demonstrate the advantages of the product from different angles and catch the consumer from the first seconds. High-quality images increase the level of trust in the seller and generate the desire to make a purchase.
With the help of a well-written description of the goods, the buyer understands what he is buying, evaluates the benefits of the purchase. Concisely folded unique text with keywords will help the seller differentiate himself from competitors, draw users’ attention to the product and help sell it.
Working with technical specifications on marketplaces is not easy. Each has its own list of requirements, which may vary. Product characteristics also affect traffic and sales, as they can influence high positions in the platform’s search results.
Actual novelty — Rich content
A new trend of ecom, consists of complex photo and 3D photography, videos from relevant bloggers, live broadcasts on marketplaces on YouTube and Instagram.
Video, animation and sound
Various ways of presenting information
AR and VR
Rich content can already be created and used on Yandex.Market, Ozon, AliExpress.
If you do something, then immediately good!
If you want to make money on marketplaces right now, the XWAY content team is ready to help you:
- We will create and implement Rich content that can distinguish your product from competitors and attract the attention of the consumer.
- We will create professional photos and videos, taking into account the requirements of the platforms.
- We will write selling texts containing the required number of keywords.